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February 09, 2014

WE ASK WHAT, BUT WHY NOT START WITH WHY?

Have you ever thought of why people buy Apple products over those of Dell or Microsoft? Responses may be because they have top of the line products, that are sleeker and faster than the competitors. Or perhaps, your reasoning is because it has been a proven success and is constantly innovating. These answers would be true, however they are not the reason "why" people buy their products, but rather how they get people to buy their products, the what. 

In the video, Simon Sinek describes the reason why some people are more successful than others, despite having the same opportunities. Quite simply, the reason is starting with why. Why do you do what you do, what is the purpose? For Apple, their purpose is to change the world and to innovate to create a better world, not to make as much profit as possible. Making a profit is a result, not a why, a purpose. People buy why you do it, not what you do.

Knowing this, ask yourself why do you do what you do. Whether it is being a member of a sorority/fraternity, or choosing to be a music major, or choosing to work overtime on a project, why do you do it? What is your purpose? Once you get to the root of this and starting thinking from within the Golden Circle (Why--> How--> What), getting others to get on board with your cause/purpose will be easy. For example, instead of writing in the objective section of a resume what job description you, say why you want the job. Perhaps your objective is to challenge the status quo by being innovative, or perhaps it is to foster growth for yourself and your peers. The whys are much more revealing than the whats and display a sense of what you can offer a company, rather than what the company can offer you.

So what is my "why" in this scenario? My "why" is to give everyone equal opportunity is achieving what they want in life, because honestly everyone deserves to be happy and to be successful. Typical resumes and portfolios show the "whats" of your life; what you do, how you do it, etc. but they don't express why you do it. As stated previously, people buy why you do it, not what you do, so in order for you to be bought and chosen, you need to start telling people why you do it, rather than what. 

Considering that each Portfolium entry is an expression of yourself, your hobbies, activities, work experience, etc. it is important to express to others why you do or have done the activities in your entries, and to more importantly ask others why they do what they do. Instead of "what do you do?", ask "what is your purpose, belief, or cause, and why is it important to you?" The answers you get may shock you, but will lead you to success.

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